> For the complete documentation index, see [llms.txt](https://fulbix.gitbook.io/fulbix-fraud-and-ip-blocker/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fulbix.gitbook.io/fulbix-fraud-and-ip-blocker/setup/block-page-vs.-redirect-page.md).

# Block Page vs. Redirect Page

### Two Ways to Respond to a Threat

When Fulbix detects a visitor that matches a rule or security setting, it needs to do something with them. There are two possible responses:

1. **Show a Block Page** — the visitor sees a message telling them access is denied
2. **Redirect** — the visitor is silently sent to a different URL

Both options are available in Fraud Rules and in Security settings. Here is how to choose between them.

***

### Block Page

#### What it looks like to the visitor

The visitor's browser shows a full-page message — your custom block page. It typically includes:

* A title (e.g., "Access to this page is restricted")
* A description (e.g., "Please check with the site admin if you believe this is a mistake")
* An icon of your choice (Padlock, Shield, or Warning)

The visitor cannot navigate past this page. They must close the tab or go back.

#### When to use a Block Page

* You want to be **explicit** — the visitor should know they have been detected and denied access
* You are blocking confirmed bots, known fraudulent IPs, or high-risk VPN traffic where you have high confidence
* You want the deterrent effect — making it clear your store has active protection

#### How to customize it

Go to **General Settings → Block Page → Setup**. See Article 2 (Dashboard) or the section below on customizing the block page.

***

### Redirect Page

#### What it looks like to the visitor

The visitor's browser is automatically forwarded to a URL you specify. They see no block message — just the destination page you send them to.

#### Common redirect destinations

| Destination                             | Effect                                                                                                  |
| --------------------------------------- | ------------------------------------------------------------------------------------------------------- |
| Your homepage (`https://yourstore.com`) | Visitor lands on the store front page — appears harmless, rules still apply on the next page evaluation |
| A "not available in your region" page   | Polite geographic restriction message                                                                   |
| A competitor's site                     | For bots — sends scrapers to a page that wastes their time                                              |
| An external error page                  | Generic "something went wrong" — no indication of fraud detection                                       |

#### When to use a Redirect

* You want a **silent response** — no indication to the visitor (or bot) that they were detected
* You are blocking a geographic region for legal or business reasons and want a polite message rather than a hard block
* You prefer to send suspicious traffic away without revealing your protection setup

#### Redirect URL requirements

The redirect URL must:

* Start with `https://` — not `http://`
* Be a fully qualified URL (e.g., `https://example.com/sorry`)
* Be publicly accessible (not a login-protected page)

If the URL field is left empty or contains an invalid URL, Fulbix will fall back to showing the Block Page.

***

### Side-by-Side Comparison

|                                 | Block Page                         | Redirect                                       |
| ------------------------------- | ---------------------------------- | ---------------------------------------------- |
| Visitor sees                    | A clear block message              | The destination URL you chose                  |
| Visitor knows they were blocked | Yes                                | No                                             |
| Works without a URL             | Yes                                | No — a redirect URL is required                |
| Best for                        | Known threats, explicit deterrence | Silent enforcement, regional restrictions      |
| Customizable appearance         | Yes — full block page editor       | No — they see whatever is at your redirect URL |

***

### Customizing the Block Page

You can change the appearance of the block page to match your brand. Go to **General Settings → Block Page → Setup**.

**What you can customize:**

| Setting           | Options                                                                         |
| ----------------- | ------------------------------------------------------------------------------- |
| Title text        | Up to 64 characters                                                             |
| Title color       | Any hex color                                                                   |
| Description text  | Up to 256 characters                                                            |
| Description color | Any hex color                                                                   |
| Logo / Icon       | Choose Padlock, Shield, or Warning icon — or upload your own JPG/PNG (max 2 MB) |
| Custom CSS        | Advanced: inject your own CSS to fully restyle the page                         |

A **live preview** panel on the right updates in real time as you make changes.

When you are happy with your changes, click **Save** (or use the Save Bar that appears at the top of the page).


---

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